The corporate world is now realizing the importance of diversity and taking steps to have more women leaders. We explore strategies to achieve this
Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire
Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did!
TikTok is facing legal troubles but its a story of tremendous growth with 1 billion users in just 2 years. How did TItok manage to differentiate itself among all apps?
Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India.
In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?
The Strategy Story Report on business model innovation electric vehicles. The report has product and portfolio strategy that is required for mass adoption
Louis believes space should be accessible to everyone. Louis, a French space law enthusiast is making travel of personal objects to space a reality. How?
There are five brand mantras and principles of brand management that make a brands so successful. This story covers some very successful brands
Red Bull Marketing strategy has 2 major components: sampling to target the audience and using adventure sports as a means to communicate its brand strategy
Once looked promising, Google Plus failed miserably. Despite launching unique features like Post Ads or Circles, it could hardly compete with Facebook. What Happened?
Thums Up had been a ruler of Indian Cola Industry. From Parle to Coca-Cola, this indegineous brand has never ceased to amaze people with its marketing.
As famously said Tesla and Elon Musk are not just about Electric cars. Tesla is building an entire ecosystem. But what factors are helping Tesla achieve such a feat?
With almost 50% of users as premium subscribers, Spotify has right kind of targeted advertising, selling and marketing to attract millennials. How?
The article has all the cool or important terms or terminology in finance that are must to know
After E-commerce and M-commerce its the era of new kind of commerce called Q-commerce. Its about speedy and quick delivery of goods at doorstep
The article gives a list of all terms used and that you need to know in understanding a balance sheet
Profit and Loss Statement is one of the three financial statements apart from Balance sheet and Cashflow, which is used…