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The Changing face of the future of finance
In Finance

The Changing face of the future of finance

April 14, 2021 11 Mins Read
How Zappos “Delivers happiness to Soles and Souls”
In Advanced Strategies

How Zappos “Delivers happiness to Soles and Souls”

April 13, 2021 10 Mins Read
Blackstone and Hilton Hotels: The Beauty of LBOs
In Finance

Blackstone and Hilton Hotels: The Beauty of LBOs

April 10, 2021 8 Mins Read
The Bold and Youthful brand strategy of Levi’s
In Brand Marketing

The Bold and Youthful brand strategy of Levi’s

April 10, 2021 10 Mins Read
A critical take on Mobile Game Monetization Strategies
In Advanced Strategies

A critical take on Mobile Game Monetization Strategies

April 8, 2021 8 Mins Read
The Multi-Dimensional and Magical Marketing Strategy of IPL
In Brand Marketing

The Multi-Dimensional and Magical Marketing Strategy of IPL

April 6, 2021 7 Mins Read
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In Finance

The Changing face of the future of finance

April 14, 2021 11 Mins Read

Is cryptocurrency really the future of finance? With rising market valuations, it seems so. What are the challenges? How are financial institutions dealing?

  • 0
In Advanced Strategies

How Zappos “Delivers happiness to Soles and Souls”

April 13, 2021 10 Mins Read

Zappos has developed a unique strategy and has taken numerous actions like 365 days return policy to ensure the best customer service.

  • 2
In Finance

Blackstone and Hilton Hotels: The Beauty of LBOs

April 10, 2021 8 Mins Read

Blackstone acquisition of Hilton was one of the most profitable LBO transactions in the history of private equity. What actually happened? What is LBO?

  • 0
levi's brand strategy
In Brand Marketing

The Bold and Youthful brand strategy of Levi’s

April 10, 2021 10 Mins Read

The first name that comes to mind as soon as we talk about jeans is Levi’s. Levi’s has created an ultracool factor for its fans through its ultracool brand strategy.

  • 0
In Advanced Strategies

A critical take on Mobile Game Monetization Strategies

April 8, 2021 8 Mins Read

Mobile games have seen a huge surge in revenue due to Covid lockdown but what monetization strategies these free-to-use games adopt? They lead you to a pain point

  • 0
ipl marketing strategy
In Brand Marketing

The Multi-Dimensional and Magical Marketing Strategy of IPL

April 6, 2021 7 Mins Read

IPL Marketing think tank has devised a set of marketing strategy to transform IPL into one of the most sought-after and money-spinning sports events in the world.

  • 0
In Top Marketing Strategies

Brand Growth Matrix: A Perspective on Setting Brand Growth Objectives

April 4, 2021 9 Mins Read

The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?

  • 2
chanel marketing strategy
In Brand Marketing

Building a legacy: Chanel’s Luxury Marketing Strategy

April 3, 2021 8 Mins Read

In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.

  • 0
Uniqlo business strategy
In Advanced Strategies

How Uniqlo is set to become the world’s top fashion retailer

April 3, 2021 9 Mins Read

Today, with over 2200 stores worldwide, Uniqlo is well known for its simplicity and quality. So, What is the business strategy that propelled the growth of Uniqlo?

  • 0
In Advanced Strategies

How innovation in Packaging changed the fate of Parachute Oil

April 2, 2021 8 Mins Read

The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed

  • 0
dmart strategy
In Advanced Strategies

The success of DMart lies in EDLP Strategy. How?

March 31, 2021 6 Mins Read

Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy

  • 0
vespa story
In Advanced Strategies

Vespa Scooters: The story of a product innovation

March 29, 2021 8 Mins Read

The story of Vespa states the ability of the brand to churn out innovative pieces. Vespa has introduced many utilitarian models to keep pace with the changing times.

  • 6
marvel strategy
In Advanced Strategies

Marvel: Building Cinematic Universe with strategy

March 29, 2021 11 Mins Read

Marvel Strategy of building cinematic universe is a lesson that can help position a company, products, and services for long-term and sustainable growth.

  • 2
In Advanced Strategies

Benetton Supply Chain: Differentiating the brand

March 24, 2021 8 Mins Read

By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level.

  • 3
southwest airlines strategy
In Advanced Strategies

A unique take on Southwest Airlines Strategy

March 23, 2021 8 Mins Read

Southwest Airlines was founded on the notions of low cost carrier but with its unique strategy has been profitable for the last 45 years in a row.

  • 0
In Forward Thinking Strategies

Sustainability & Impact Design. Grassroot by Anita Dongre

March 22, 2021 7 Mins Read

Grassroot by Anita Dongre focuses on the ‘sustainability first’ approach by creating a circular fashion ecosystem and Impact Design approach.

  • 1
In Brand Marketing

The experiential luxury strategy of Rolls Royce

March 20, 2021 7 Mins Read

Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy

  • 4
pricing mistake
In Top Advanced Business Strategies

7 Pricing Mistakes That Are Costing Businesses

March 19, 2021 6 Mins Read

One of the biggest challenges facing businesses today is pricing and there are 7 common pricing mistakes made by most businesses. What are these mistakes?

  • 0
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Disclaimer: The views and opinions expressed in any article on the website are solely those of the authors and do not necessarily reflect the official policy or position of companies in context.

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