No one could have thought how life would change overnight. It has been a challenging year for everyone. But we…
Apple recently announced Apple One, which essentially combines its services into a monthly subscription-based business model. What’s the pricing strategy?
While the vast majority of such transactions don’t end up in a catastrophic bankruptcy, managing an IP portfolio, especially if the IP is worldwide, typically brings challenges.
Self-storage is an industry in which storage space is rented to tenants, usually on a short-term basis. Pandemic has made this industry booming.
How Guiabolso used market expansion strategy with the goal of bringing more and more unserved customers under the umbrella of organized financial lending?
This article talks about the strategy that has been the backbone of the growth and evolution of Reliance Industries Limited – Backwards Integration.
Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry?
Brands and movies have had a long-standing relationship. This relationship between a Brand and Movies is called Product placement or In-film advertising.
What business model and marketing strategies made Bumble a huge success in the market with zillions of dating applications. What is it’s differentiating factor?
Kidzania Business Model has not only changed the way kids see enertainment parks but also the way brands associate and market. How?
What is MMP? How is MMP different from MVP? How Shopify used the Minimum Marketable Product Strategy? The story answers them all.
What’s the secret sauce to continuously expanding, relentlessly innovating, and intensely agile of Netflix? It is the nonconformist culture of Netflix!
The purpose of the story is to highlight how SheEO is taking steps that any gender-neutral collective around the globe could easily replicate.
The subscription business model has proven to be very successful. Let’s see the timeline of the progress of this model at an individual consumer-level
Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How?
Canva uses a freemium strategy, which is a combination of free and premium features. What is The Freemium Strategy and how Canva has excelled it?
Airtel story is not just of Airtel. It is also the growth story of Indian Telecom Industry. AIrtel has always managed to win hearts of its customers with its services. How?
Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How?