Since Tim Cook took the helm of Apple from Steve Jobs ten years ago, the firm’s market capitalization has increased by more than $2 Trillion. That’s the highest ever wealth creation for shareholders by any CEO.
Blitzscaling is a business strategy that has a close association with Blitzkrieg as a war strategy. Blitzscaling is used by Startups to scale faster than peers, grow exponentially, and outsize the competition.
You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive?
Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service.
Miniso’s business model with this exceptional expansion rate was built on the foundation of one thing- Marketing Strategy. What are the pillars of this strategy?
Coca Cola for over a century has ruled the hearts of its consumers with its out-of-the-box Marketing mix (4Ps), plan, and strategy. What is so unique in Coke’s strategy?
Disney is taking care of its environmental responsibilities and is creating an impact through the empowerment of the creators of tomorrow.
Apple is undoubtedly one of the world’s most loved brands because of its innovative marketing & advertising strategy and its continuous technology innovation.
It’s interesting to understand how Amazon consistently prices its products so competitively and to learn the various pricing strategies and tools at play.
How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?
Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.
Just Dial follows a prepaid business model & has remained debt-free since its inception. 30 Mn listings on Just Dial and a financially stable model attracted Reliance’s growing digital ecosystem.
Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs.
How, after 70 years and running, McDonald’s remains our happy meal choice? The answer is in the magical marketing strategy and marketing mix (4Ps) of McDonald’s.
Gillette has been a brand synonymous with men’s grooming for more than 116 years & is still going strong. Such was the genius brand marketing strategy of Gillette.
If OLX is free to use then how does it make money? What is the business model of OLX? It primarily focuses on generating revenue from the advertisements.
WhatsApp is used by 2 bn+ people worldwide without a single advertisement but then the question is does Whatsapp even make money and how? What is WhatApp’s business model?