It’s interesting to understand how Amazon consistently prices its products so competitively and to learn the various pricing strategies and tools at play.
How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?
Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.
Just Dial follows a prepaid business model & has remained debt-free since its inception. 30 Mn listings on Just Dial and a financially stable model attracted Reliance’s growing digital ecosystem.
Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs.
How, after 70 years and running, McDonald’s remains our happy meal choice? The answer is in the magical marketing strategy and marketing mix (4Ps) of McDonald’s.
Gillette has been a brand synonymous with men’s grooming for more than 116 years & is still going strong. Such was the genius brand marketing strategy of Gillette.
If OLX is free to use then how does it make money? What is the business model of OLX? It primarily focuses on generating revenue from the advertisements.
WhatsApp is used by 2 bn+ people worldwide without a single advertisement but then the question is does Whatsapp even make money and how? What is WhatApp’s business model?
Disney’s approach to CSR is built upon the Company’s long legacy of engagement in workplaces and communities and actions to protect the environment.
OPPO, VIVO, One Plus, Real Me & I-QOO share the same parent company – BBK Electronics. Why multi brands form the core of the marketing strategy of BBK Electronics?
Zilingo’s business model is based on a technology platform that streamlines the global supply chain with innovative trade solutions for its B2B services.
In the last few years, Formula One has come a long way, especially with its marketing strategy. Fans are now treated with respect and given equal importance.
Nike has a mass-market business model which caters to sports enthusiasts, that focuses on Innovation and Customization & that inspires people to take up sports.
Convenience, time-saving, and safety make online grocery shopping the BEST choice for consumers, JioMart with its inclusive business model is a top contender of that choice.
NIO with its business model of 7 wonders seems all set to drive over the rocky terrain of rising costs of the automotive industry to be a dominant force in the world of EVs.
What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy.