Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry?
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
In just 4 years Reliance Jio has become the Indian telecom market leader due to its marketing warfare strategies. What is this strategy and how Jio used it?
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.
How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem?
There are five brand mantras and principles of brand management that make a brands so successful. This story covers some very successful brands
With almost 50% of users as premium subscribers, Spotify has right kind of targeted advertising, selling and marketing to attract millennials. How?
Touted as the most valuable car company in the world, Tesla firmly sticks to its zero dollar marketing. Then what is Tesla’s marketing strategy?