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Above is The Strategy Story Analysis and Research on Business Model Innovation in Electric Vehicles

Swipe the slides to read the entire report but here is the summary

  1. To meet CAFÉ regulations, cleaner fuel products have to be inducted into the product portfolio. (P-3)
  2. Electric Vehicle product strategy would depend upon the evolution of CO2 norms, Petrol Vs Diesel product ratio, sales volumes of a model, TCO for the customer, & scale of economies. (P-4)
  3. Electric Vehicles are currently government-driven than customer-driven. The higher initial purchasing cost is making the adoption slower along with other factors such as charging infrastructure etc. TCO parity covers in 6-10 years depending on fuel i.e. petrol or diesel. (P-5 & 6)
  4. To Develop an Electric Vehicle portfolio despite low demand, OEMs have to invest high on CAPEX, putting financial stress on OEMs. ROC is lower the cost of capital. (P-7)
  5. To reduce TCO for a customer and create additional revenue streams, OEMs need to transform themselves into the service organization from a product organization. (P-8)
  6. Starting from a short-term solution such as car-leasing, OEMs need to go for long-term solutions by having JVs or developing own solutions such as battery 2nd life or ride-hailing platforms. (P-9)

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Abhinav Garg
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A techno-commercial professional with over 10 years of experience and in the pursuit of creating value for the organizations and society. Abhinav has improved bottom and top line of the clients and organizations while working in the product strategy, product development, operations & Supply chain.

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