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One #consumerinsight changed the fate of Pampers diapers. How?
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The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
What is Scent Branding? Invisible yet most effective.
How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?
How KitKat Japan is the best example of “adaptation strategy”
Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors.
