Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?
boAt has managed to launch affordable, stylish, and excellent quality consumer electronics and has become India’s favorite homgrown wearables brand
Auditing is a process done to ensure that the financial statements’ information is not biased or manipulated. The following are some common auditing terms
In the initial years, Yes Bank witnessed a triple-digit y-o-y growth rate. It was a promising bank. But then what led to the fall of Yes Bank?
Lindt & Sprüngli’s sustainability strategy is based on 4 pillars: Improving Livelihood, Contributing to an intact environment, Performing together, delighting consumers
Discovery Health, which started its journey in 1992, behavioral riskwas the fundamental premise of providing health insurance services. How?
Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story?
L’oreal: a company that started as an experiment to create a formula for hair dye for the Parisian Hairdressers is now one of most innovative companies. How?
WhatsApp is challenging the way we think about online social networks. Could it be the next super social network app for India?
In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo
We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society.
From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work?
Innovative methods of teaching are no longer an option now. Business schools need to reinvent themselves to stay relevant for the students and industry
What business strategies make Indigo the largest and a profitable airline company in India? The answer lies in its robust operational strategy.
Asian Paints is India’s largest paint manufacturing company. But it has very smoothly transformed itself from just a manufacturer to a mega service provider.