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6th March is celebrated as National Oreo Day and >500bn Oreo cookies/ biscuits have been sold so far. Its a love of many. Read the above story to find out why?

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Some History

  • Oreo cookies were first manufactured in 1912 by the National Biscuit Company (Nabisco).
  • It was created by Nabisco’s “principal scientist” Sam Porcello, who is often referred to as “Mr. Oreo.
  • Oreo globally sells around $2.5bn worth of biscuits and have till now sold >500bn in 100 countries
  • As per research Oreo is 71% cookie and 29% cream

Factsheet

  • Oreo is managed by Mondelez International, which is a spin-off of Kraft Foods (acquirer of Nabisco)
  • It takes 2 hours (process time) to bake 1 Oreo cookie
  • The total amount of Oreo cookies made in a year would circle the Earth 5 times
  • 40 bn Oreo Cookies/biscuits are produced each year
  • Oreo Way- Name of a street in New York City where the first Oreo was made

Nutritional components of Oreo

One six-pack of Oreo Buscuits contains 270 calories, hence there are 45 calories in one cookie. Of these 45 calories,

  • 27 come from carbohydrates
  • 16.5 come from fat, and
  • 1.5 calories are provided by protein.

Market entry strategy of Oreo Biscuits in India

Oreo launched in India in March 2011 as Cadbury Oreos. Oreo had to take down existing market leaders in the cream segment – Britannia, Parle and ITC.

The focus was to target the top 10 million households which account for 70 per cent of cream biscuit consumption.

Initially focused on generating awareness and rapid trials. The product was sweetened to suit the Indian palate.

National Oreo Day

March 6 is celebrated as National Oreo Day. That’s because on March 6, 1912, at the National Biscuit Company factory in New York City, the Oreo Cookie was invented.

Fun Facts about Oreo

  • The pattern on Oreo cookies features ancient symbols like the religious Cross of Lorraine and the Cross Patée.
  • Its circular shape could be a symbol for change, infinity, or power.
  • The name “Oreo” is a mystery, but some believe its roots are French. There are multiple theories around this

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Author

A passionate writer and a business enthusiast having 6 years of industry experience in a variety of industries and functions. I just love telling stories and share my learning. Connect with me on LinkedIn. Let's chat...

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