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Colgate toothpaste despite being an international brand has blended itself perfectly in the Indian culture. Its campaigns are adaptive to the Indian preference for brands, making it the number 1 toothpaste in India
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History of Colgate
Colgate acquired its name from its founder Mr. William Colgate, 214 years ago.
He started manufacturing soaps and candles.
The first advert was published in the New York Newspaper in the year 1817.
- Colgate made its first toothpaste in 1873 which was sold in ‘Jars’.
- The brand now stands at #Rank72 in terms of the World’s Most Valuable Brand as per Forbes
- As of 2018, Colgate Palmolive’s (in 1953 Colgate became Colgate-Palmolive) net worth is $15.5 Bn.
Entry in India
Colgate Palmolive Ltd. came to India in 1937. And in 1983 they launched the first Colgate Toothbrush.
The brand partnered with the Indian Dental Association(IDA) in 1976, which conveyed the message of oral hygiene.
It launched the Oral Health Month(OHM) in 2004, to spread awareness about hygiene.
As of 2019 Colgate Palmolive’s net revenue in India was Rs.4400+ Crore
Colgate tactically launched the Colgate Scholarship Offer Program.
It was intended to build an emotional connect with the Indian households by helping children achieve what they aspire for.
With its purpose of instilling hope and courage, it came up with the real-life stories under the campaign ‘Smile Karo Aur Shuru Ho Jao’ in Jan’20
The brand advertisements showcased inspiring stories exemplifying Colgate’s message of overcoming adversity and life’s challenges with the positive power of a smile.
In its continuous endeavor to Keep India Smiling, Colgate-Palmolive (India) launched a new communication under its ‘Smile karo aur shuru ho jao’ campaign.
The new film inspires people to use the lockdown as a moment for reassessment and start challenging journeys with optimism.
Colgate India’s share price has given 1300% return in 21 years
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