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Nestle’s marketing strategy is focused on five key pillars: Localization of Products, Benefit led advertising, brand building, content marketing, and OOH advertising. Today we are all looking at the future of modern India. Read to find out how digitization will lead India to its Trillion Dollar Opportunity. With increasing awareness in consumers, sustainability has become a critical issue for the fashion industry. Few brands are leading the change Is there a minimum age into the entrepreneurship world? Guess not. Atharv Patil started his first venture at the age of 13. Find how? Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How? From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback. Tigerair, an airline by SIA, once launched a INFREQUENT FLYER CLUB program to make customers feel smarter instead of cheap. How this strategy worked? Nestle’s marketing strategy is focused on five key pillars: Localization of Products, Benefit led advertising, brand building, content marketing, and OOH advertising. Gone are those days when millions of dollars in fancy brand-building activities used to allure customers. Today customer loyalty is inclined towards brands that stand for social justice Bombay Shaving Company has transformed men’s grooming from a mundane to-do task to an experience to look forward to with its unique value propositionNews & Trends
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