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Oreo’s marketing strategy has 3 key pillars: Creating a momentum with Flywheel Effect, Hitting the right spot with The Oreo Buzz and making itself available everywhere. Affirm with its BNPL model enables consumers to pay for a purchase over time through its next-generation commerce platform. Then how does Affirm make money? The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it? Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience. Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model?Gadgets
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