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The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it? Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience. Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model? Looking at the purchase of Wordle, we try to explain how New York Times’ acquisition-led business strategy works wonders for the publishing giant. TVF has revolutionized the OTT industry with its witty content. But if most of the content is free then how does TVF make money? What is TVF’s business model?Gadgets
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