The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?
Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service.
The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?
What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work?
What is sustainable marketing? And why more and more brands globally are bringing sustainability as a practice to their business? Does it improve revenues?
There are five brand mantras and principles of brand management that make a brands so successful. This story covers some very successful brands