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What strategy pillars make Natural Ice Cream the most loved ice cream brand in India and to be featured in the top 10 brands in the country? Spotify’s business model works and make money with its two-sided music marketplace for Users and artists, which is powered by data, analytics, and software. Peloton’s business model works on pioneering connected, technology-enabled fitness and the streaming of immersive, instructor-led boutique classes anytime, anywhere. GoodRx’s business model works on achieving better outcomes, reducing the strain on hospitals, improving access to affordable prescriptions and enhancing consumer satisfaction. Lyft’s business model is based on a multimodal platform that offers riders seamless, personalized, and on-demand access to a variety of transportation options. Starting with the taxi business, Grab’s business model has now become a Super App concept that enables millions of people to access driver- and merchant-partners. How? The strength of Pepsi brands & business model lies in innovation and marketing strategy, coupled with the flexibility of its distribution channel. How?
