Brands and movies have had a long-standing relationship. This relationship between a Brand and Movies is called Product placement or In-film advertising.
What business model and marketing strategies made Bumble a huge success in the market with zillions of dating applications. What is it’s differentiating factor?
Kidzania Business Model has not only changed the way kids see enertainment parks but also the way brands associate and market. How?
What is MMP? How is MMP different from MVP? How Shopify used the Minimum Marketable Product Strategy? The story answers them all.
What’s the secret sauce to continuously expanding, relentlessly innovating, and intensely agile of Netflix? It is the nonconformist culture of Netflix!
The purpose of the story is to highlight how SheEO is taking steps that any gender-neutral collective around the globe could easily replicate.
The subscription business model has proven to be very successful. Let’s see the timeline of the progress of this model at an individual consumer-level
Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How?
Canva uses a freemium strategy, which is a combination of free and premium features. What is The Freemium Strategy and how Canva has excelled it?
Airtel story is not just of Airtel. It is also the growth story of Indian Telecom Industry. AIrtel has always managed to win hearts of its customers with its services. How?
Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How?
Snapdeal once enjoyed the fame, glory and became the blue-eyed boy of investors was on the brink of closure. With version 2.0 it has totally changed the game.
With Covid-19 vaccines in place, we might hopefully soon be on the road to economic recovery. Countries now must commit to the Sustainable Development Goal
Once Dalda Company enjoyed the monopoly in the Vanaspathi Ghee market in India but then what happened? Why it had pivot its business to oils?
Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy.
Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How?
ESPN used Spelling Bee to grow its business and the channel transformed sports consumption. But why Spelling Bee made sense for a sports channel?
LinkedIn is not a usual startup growth story example. LinkedIn has completely revolutionized the job industry or B2B sales or professional networking