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Mastercard’s business model makes money from assessing its customers, the fees Mastercard charges customers for processing transactions, and other payment-related products and services. EVBox’s business model is focused on solving the unique demands of customers, and businesses, and driving innovations that anticipate future market needs. Coursera’s business model enables learners to discover and engage with high-quality, job-relevant learning at affordable prices while helping educators to share their expertise. What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy? What is Adjacency Expansion strategy? How Nike has used it over the decades to outperform its competition and venture into segments other than shoes? We are proud to be the knowledge partners of The Consulting Club at Manipal for their National Case Competition- MAGNIFY The Strategy Story collaborated with Indian Institute of Foreign Trade for its Consulting club Socrates as case partners for its strategy and finance case workshops. Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How? Adaption of cryptocurrency like Bitcoin is rising in India. Despite the removal of RBI ban by the Supreme Court, Indian banks still hesitate to deal in crypto Fintech in India has been one of the forerunners of Innovation in India. Fintech startups are focusing on making lending easier and technology driven. How? EVBox’s business model is focused on solving the unique demands of customers, and businesses, and driving innovations that anticipate future market needs. Coursera’s business model enables learners to discover and engage with high-quality, job-relevant learning at affordable prices while helping educators to share their expertise. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn
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