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How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned? Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand. Just Dial follows a prepaid business model & has remained debt-free since its inception. 30 Mn listings on Just Dial and a financially stable model attracted Reliance’s growing digital ecosystem. Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs. How, after 70 years and running, McDonald’s remains our happy meal choice? The answer is in the magical marketing strategy and marketing mix (4Ps) of McDonald’s. Gillette has been a brand synonymous with men’s grooming for more than 116 years & is still going strong. Such was the genius brand marketing strategy of Gillette. From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback.Gadgets
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