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Okta employs a Software-as-a-Service (“SaaS”) business model and generates revenue primarily by selling multi-year subscriptions to Okta’s cloud-based offerings. How does Okta work? Freshworks is taking a fresh approach to building and delivering SaaS products that’s affordable, quick to implement, and designed for the end user with jts subscription business model. From rebranding and remodeling the stores to a competitive pricing strategy to an engaging promotion strategy and exciting product mix, the marketing strategy of Dunkin Donuts has evolved. Udemy’s business model allows individual learners and organizations worldwide to access affordable, relevant, and up-to-date content from experts. How? Airbnb’s business model serves two stakeholders: hosts and guests. Its value proposition includes a safe community that leverages technology. Airbnb makes money through both hosts and guests. Roblox’s business model is a self-growing circle that relies on content and social mutually reinforcing network effects. How does Roblox make money? Shopify’s business model is driven by its ability to attract new merchants, retain revenue, and increase sales to merchants. How does Shopify make money? Oreo’s marketing strategy has 3 key pillars: Creating a momentum with Flywheel Effect, Hitting the right spot with The Oreo Buzz and making itself available everywhere. Affirm with its BNPL model enables consumers to pay for a purchase over time through its next-generation commerce platform. Then how does Affirm make money? DocuSign works by offering an electronic signature product, and a cloud software platform that automates and connects the entire agreement process. Freshworks is taking a fresh approach to building and delivering SaaS products that’s affordable, quick to implement, and designed for the end user with jts subscription business model. From rebranding and remodeling the stores to a competitive pricing strategy to an engaging promotion strategy and exciting product mix, the marketing strategy of Dunkin Donuts has evolved. The business model of Visa makes money by facilitating movement among consumers, merchants, financial institutions, businesses, strategic partners, and government entities. The business model of Farfetch works & makes money through commissions on sales through the Farfetch Marketplace and on services rendered to its consumers and sellers GitLab has an open-core business model that works as The DevOps Platform & that makes money from offering self-managed (on-premise) and SaaS subscriptions.
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