[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″]
The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors? In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator. The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy Marvel Strategy of building cinematic universe is a lesson that can help position a company, products, and services for long-term and sustainable growth. By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level. N26 wants to transform the way individuals manage money and change banking for the better, which can be clearly seen in its user friendly business model & minimalist marketing strategy.
