The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy
Marvel Strategy of building cinematic universe is a lesson that can help position a company, products, and services for long-term and sustainable growth.
By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level.
Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy
Paytm’s ecosystem enables commerce & provides access to financial services to merchants & consumers. But then how does Paytm make money? What is Paytm’s business model?