MDH success is not just a story of right branding or business strategies but its also a story of a man who with his philanthropy has earned the trust of entire India.
OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever.
Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?
What is a Discounted Cash Flow approach? How business entities are using to determine their real value and evaluate future economic benefits?
Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How?
Kodak’s story of failure is a perfect case study when management fails to recognize the change in industry due to its delusion of success. How?
Customer Experience is a key aspect that any organization cannot afford to ignore. Companies are adopting different ways to achieve but how it can be self sustaining
What is a retrenchment strategy and what are its type? Why giant companies like Ford India resort to such strategies to cut down costs and save the organization?
What is the difference between value and valuation? Understand here using the concept of Discounted Cash Flows and Free cash flows with an example
H&M is one of those few fast fashion brands that have adopted the concept of circular economy in a true sense for a sustainable yet fashionable future
Disney has established itself as an entertainment powerhouse in the last century. Read on to find out its sauce to success!
MADMASK is making wearing masks during COVID more fun with its quirky designs and creatives on social media. Its a start up intrapreneurs. Interesting story!!
Zara is a perfect case study to learn operation, marketing, supply chain, pricing strategies. Zara has become an undisputed king of fast fashion. How?
Neo Banks are changing the way the banking is done. They are eliminating the need of brick and mortar banks. But what exactly are Neo Banks? How are they different?
The corporate world is now realizing the importance of diversity and taking steps to have more women leaders. We explore strategies to achieve this
Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire
Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did!
TikTok is facing legal troubles but its a story of tremendous growth with 1 billion users in just 2 years. How did TItok manage to differentiate itself among all apps?