The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation
Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.
What is sustainable marketing? And why more and more brands globally are bringing sustainability as a practice to their business? Does it improve revenues?
How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.
MDH success is not just a story of right branding or business strategies but its also a story of a man who with his philanthropy has earned the trust of entire India.
OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever.
Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?
What is a Discounted Cash Flow approach? How business entities are using to determine their real value and evaluate future economic benefits?
Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How?
Kodak’s story of failure is a perfect case study when management fails to recognize the change in industry due to its delusion of success. How?
Customer Experience is a key aspect that any organization cannot afford to ignore. Companies are adopting different ways to achieve but how it can be self sustaining
What is a retrenchment strategy and what are its type? Why giant companies like Ford India resort to such strategies to cut down costs and save the organization?
What is the difference between value and valuation? Understand here using the concept of Discounted Cash Flows and Free cash flows with an example
H&M is one of those few fast fashion brands that have adopted the concept of circular economy in a true sense for a sustainable yet fashionable future
Disney has established itself as an entertainment powerhouse in the last century. Read on to find out its sauce to success!
MADMASK is making wearing masks during COVID more fun with its quirky designs and creatives on social media. Its a start up intrapreneurs. Interesting story!!
Zara is a perfect case study to learn operation, marketing, supply chain, pricing strategies. Zara has become an undisputed king of fast fashion. How?
Neo Banks are changing the way the banking is done. They are eliminating the need of brick and mortar banks. But what exactly are Neo Banks? How are they different?