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The business model of Fiverr Fiverr works as an ecommerce platform for freelancing & makes money via transaction fees for enabling the orders to sellers and via service fees to cover administrative fees to buyers. The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it? Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience. Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How? Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it? The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it? Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience. It’s interesting to understand how Amazon consistently prices its products so competitively and to learn the various pricing strategies and tools at play. How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned? Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.
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