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The business model of Farfetch works & makes money through commissions on sales through the Farfetch Marketplace and on services rendered to its consumers and sellers Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model? Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How? Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How? Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model? Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand. Just Dial follows a prepaid business model & has remained debt-free since its inception. 30 Mn listings on Just Dial and a financially stable model attracted Reliance’s growing digital ecosystem. Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs.
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