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PayPal has a two-sided business model where it makes money from both merchants for completing their payment transactions and consumers for various financial products. Spotify’s business model works and make money with its two-sided music marketplace for Users and artists, which is powered by data, analytics, and software. Bravado, a network platform for sales professionals, provides job matching with vetted, quality sales organizations, free educational resources, and a community for sales pros. In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies? How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem? Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant. Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values. By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level. Spotify’s business model works and make money with its two-sided music marketplace for Users and artists, which is powered by data, analytics, and software. Bravado, a network platform for sales professionals, provides job matching with vetted, quality sales organizations, free educational resources, and a community for sales pros. Let’s dive into the changes that LinkedIn has made to its content strategy and how that is going to impact most businesses and personal brand experts out there. Myglamm once pivoted its business model to introduce beauty products to become a digital powerhouse. With Good Glamm group, it aims to become a large Digital FMCG Conglomerate. 5 key themes will help us move towards a carbon-neutral world with Carbon pricing being touted as the biggest weapon in the war against CO2 emissions.
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