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Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How? Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers. Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed! India has always been an ardent lover of Parle-G. But during the lockdown, its sales have drastically increased due to dramatic consumption. Why? Technology has disrupted the human lives for many centuries. But survival in new age Artificial intelligence requires new age skills. Are we ready for it? The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades. 
