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Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How? Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic? Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed! Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable. DEI represents action/strategy in the direction of reducing inequality. A+E Networks uses content series and outreach to tell powerful and transforming stories.
