[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″]
Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic? Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers. Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable. India has always been an ardent lover of Parle-G. But during the lockdown, its sales have drastically increased due to dramatic consumption. Why? Competitive Advantage is a company’s ability or strategy to perform in a way that competitors cannot match uniques the capabilities to serve the customer.
