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Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story? L’oreal: a company that started as an experiment to create a formula for hair dye for the Parisian Hairdressers is now one of most innovative companies. How? In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society. Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands. What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work? Zalando with its platform-based business model aims to become the Starting Point for Fashion in the markets it serves. Zalando’s platform strategy benefits all key stakeholders.
