Discovery Health, which started its journey in 1992, behavioral riskwas the fundamental premise of providing health insurance services. How?

Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story?

WhatsApp is challenging the way we think about online social networks. Could it be the next super social network app for India?

In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo

From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management

Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.