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L’oreal: a company that started as an experiment to create a formula for hair dye for the Parisian Hairdressers is now one of most innovative companies. How? WhatsApp is challenging the way we think about online social networks. Could it be the next super social network app for India? We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society. From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work? Innovative methods of teaching are no longer an option now. Business schools need to reinvent themselves to stay relevant for the students and industry What is it about these multi-colored chocolates that consumers can’t seem to get enough of? The answer lies in the colorful marketing strategy of M&M’s.
