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In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society. Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands. What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work? What business strategies make Indigo the largest and a profitable airline company in India? The answer lies in its robust operational strategy. Asian Paints is India’s largest paint manufacturing company. But it has very smoothly transformed itself from just a manufacturer to a mega service provider. Signal is focused on maintaining user privacy & doesn’t leverage user data like other apps. But then how does Signal make money? What is Signal’s business model?
