Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service.

Miniso’s business model with this exceptional expansion rate was built on the foundation of one thing- Marketing Strategy. What are the pillars of this strategy?

Disney is taking care of its environmental responsibilities and is creating an impact through the empowerment of the creators of tomorrow.

Apple is undoubtedly one of the world’s most loved brands because of its innovative marketing & advertising strategy and its continuous technology innovation.

How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?

Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.