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India has always been an ardent lover of Parle-G. But during lockdown, its sales have drastically increased due to dramatic consumption. Why?
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Why India loves Parle-G biscuit so much?
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai. The manufacturing began in 1939.
Parle-G biscuits were earlier called ‘Parle Gluco’ Biscuits until the 1980s.
The “G” in the name Parle-G originally stood for “Glucose”, though a later brand slogan also stated “G for Genius”
Read: How “Oreo” became the world’s most popular biscuit?
Startling popularity of Parle-G biscuits
- A 2011 Nielsen survey reported it is the best-selling brand of biscuits in the world.
- As of January 2013, Parle-G’s strong distribution network covered over 6 million retail stores in India.
- The Indian superhero Shaktiman also endorsed the brand in the 1990s.
For tea lovers, Parle-G is a heaven. No matter what your financial class is. You love Rs.5 Parle G in any case
Parle-G logged record sales during the lockdown. Why?
Parle G was preferred by Govt. and NGOs for distribution in good relief packages as it’s a cheap source of glucose.
Biscuit came handy for many migrant labours who were walking hundreds of Kilometres (Its unfortunate though)
Supposedly People stocked Parle G at home in fear of any emergency lockdown of stores.
As a Result
The company has gained a market share of 5% in the biscuit segment.
This is one of the highest in recent (time). At least in the last 30 to 40 years, we have not seen this kind of growth
Parle Products Senior Category Head Mayank Shah told PTI.
Despite the challenges of operating at 50% manpower due to restrictions, Parle-G is successfully feeding the country. Parle G registered a spike in its share price too during the month of lockdown.
Fun Facts about Parle-G
“In normal time Parle G make 400Mn biscuits a day.
It’s said that The distance between the earth and the moon can be covered if a month’s production of Parle-G biscuits is stacked side by side.
Parle G is going digital. Parle Products partnered with the film “Shankunatala Devi” for a co-branded video on Amazon Prime Video which will be promoted on OTT and digital platforms.
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