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Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry. Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How? Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever. Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned? Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.News & Trends
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