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The business model of Visa makes money by facilitating movement among consumers, merchants, financial institutions, businesses, strategic partners, and government entities.
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The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?
Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience.
Data can empower business to lead the change with an example. Whirlpool with its Care Counts initiative has increased attendance with an insightuns
In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How?
Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.
Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How?
Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning
How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.
The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?
Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience.
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Apple is undoubtedly one of the world’s most loved brands because of its innovative marketing & advertising strategy and its continuous technology innovation.
It’s interesting to understand how Amazon consistently prices its products so competitively and to learn the various pricing strategies and tools at play.
How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?