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Meta’s business model is organized into two segments: Family of Apps (FoA) and Reality Labs (RL). Meta (Facebook) primarily makes money from selling advertising placements to marketers. Starting with the taxi business, Grab’s business model has now become a Super App concept that enables millions of people to access driver- and merchant-partners. How? redbus’ business model is based on providing convenience to millions of bus users to book bus tickets online. redbus has become India’s largest online bus ticketing network. The corporate world is now realizing the importance of diversity and taking steps to have more women leaders. We explore strategies to achieve this Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did! TikTok is facing legal troubles but its a story of tremendous growth with 1 billion users in just 2 years. How did TItok manage to differentiate itself among all apps? Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India. In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How? The subscription business model has proven to be very successful. Let’s see the timeline of the progress of this model at an individual consumer-level Starting with the taxi business, Grab’s business model has now become a Super App concept that enables millions of people to access driver- and merchant-partners. How? redbus’ business model is based on providing convenience to millions of bus users to book bus tickets online. redbus has become India’s largest online bus ticketing network. Upwork has undoubtedly become one of the world’s largest marketplace for freelancers. How does Upwork make money? What are Upwork’s business & revenue models? CRED is a platform that primarily handles credit card bill payments & offers variety of services. But then how does CRED make money? What are CRED’s business & revenue models? What drove Dettol’s success in the Indian market and gave the brand a competitive edge is its unique yet modest marketing strategy and brand identity.
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