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Okta employs a Software-as-a-Service (“SaaS”) business model and generates revenue primarily by selling multi-year subscriptions to Okta’s cloud-based offerings. How does Okta work? From rebranding and remodeling the stores to a competitive pricing strategy to an engaging promotion strategy and exciting product mix, the marketing strategy of Dunkin Donuts has evolved. The business model of Cisco is organized into six product categories: Secure, Agile Networks; Internet for the Future; Collaboration; End-to-End Security; Optimized Application Experiences. Affirm with its BNPL model enables consumers to pay for a purchase over time through its next-generation commerce platform. Then how does Affirm make money? The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it? Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience. Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model? Looking at the purchase of Wordle, we try to explain how New York Times’ acquisition-led business strategy works wonders for the publishing giant. Peloton’s business model works on pioneering connected, technology-enabled fitness and the streaming of immersive, instructor-led boutique classes anytime, anywhere. From rebranding and remodeling the stores to a competitive pricing strategy to an engaging promotion strategy and exciting product mix, the marketing strategy of Dunkin Donuts has evolved. The business model of Cisco is organized into six product categories: Secure, Agile Networks; Internet for the Future; Collaboration; End-to-End Security; Optimized Application Experiences. GitLab has an open-core business model that works as The DevOps Platform & that makes money from offering self-managed (on-premise) and SaaS subscriptions. Matterport has built a business model around the digitization of the built world & makes money primarily by selling subscriptions to its AI-powered spatial data platform. Expedia primarily makes money from its travel products and services through different business models: merchant, agency, and advertising.
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