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Since Tim Cook took the helm of Apple from Steve Jobs ten years ago, the firm’s market capitalization has increased by more than $2 Trillion. That’s the highest ever wealth creation for shareholders by any CEO. Blitzscaling is a business strategy that has a close association with Blitzkrieg as a war strategy. Blitzscaling is used by Startups to scale faster than peers, grow exponentially, and outsize the competition. You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive? Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service. Miniso’s business model with this exceptional expansion rate was built on the foundation of one thing- Marketing Strategy. What are the pillars of this strategy? Coca Cola for over a century has ruled the hearts of its consumers with its out-of-the-box Marketing mix (4Ps), plan, and strategy. What is so unique in Coke’s strategy? Red Bull got its name from a Thai energy drink “Krating Daeng” from the same family which majorly owns Red Bull. Krating Daeng means Red BullGadgets
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