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The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn If the browser extension is for free, then how does Honey make money? What is so attractive in the business model that motivated Paypal to acquire it? Since Tim Cook took the helm of Apple from Steve Jobs ten years ago, the firm’s market capitalization has increased by more than $2 Trillion. That’s the highest ever wealth creation for shareholders by any CEO. Blitzscaling is a business strategy that has a close association with Blitzkrieg as a war strategy. Blitzscaling is used by Startups to scale faster than peers, grow exponentially, and outsize the competition. You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive? iD Fresh Food disrupted the Ready to eat market by providing food with no preservatives. But how was the brand successful in this innovation?Gadgets
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