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Business & growth strategy of Salesforce relies on expanding the product line, deepening existing relationships, & exploring new verticals along with strategic acquisitions. The business model of Salesforce aims to help companies deliver a single source of truth, connecting customer data across systems, apps, and devices with sales & marketing strategy as it main growth lever. The business model of Planet Fitness works on an ideology of having a Judgement Free Zone where members can experience a non-intimidating environment. The marketplace business model of Shutterstock offers users a disruptive, & low-cost alternative of obtaining commercial imagery. How does Shutterstock work and make money? Google’s business model comprises two segments: Google Services and Google Cloud. Google Services primarily makes money by delivering performance and brand advertising through Google services. IBM’s business strategy is to help clients leverage the power of the hybrid cloud and Artificial Intelligence (AI) to innovate and redefine their businesses. Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.Gadgets
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