In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy.
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
The corporate world is now realizing the importance of diversity and taking steps to have more women leaders. We explore strategies to achieve this
Luxury brands compete with fashion shows and clothing lines that lose money. But where is the real revenue coming from? Read the story to find out!!
Diamond engagement rings are the result of a flawless marketing strategy by De Beers and Ayer that made them the status symbols they are today