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From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry. Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How? Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Bombay Shaving Company has transformed men’s grooming from a mundane to-do task to an experience to look forward to with its unique value proposition
