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In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How? Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How? Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste Forever 21 was based on a brilliant business model low costs to produce domestically, saving both time and effort but its strategy to focus only on offline channels failed it.
