By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level.

Southwest Airlines was founded on the notions of low cost carrier but with its unique strategy has been profitable for the last 45 years in a row.

Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy

One of the biggest challenges facing businesses today is pricing and there are 7 common pricing mistakes made by most businesses. What are these mistakes?

Apple recently announced Apple One, which essentially combines its services into a monthly subscription-based business model. What’s the pricing strategy?

While the vast majority of such transactions don’t end up in a catastrophic bankruptcy, managing an IP portfolio, especially if the IP is worldwide, typically brings challenges.