In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo
We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society.
From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management
What business strategies make Indigo the largest and a profitable airline company in India? The answer lies in its robust operational strategy.
Asian Paints is India’s largest paint manufacturing company. But it has very smoothly transformed itself from just a manufacturer to a mega service provider.
Fintech in India has been one of the forerunners of Innovation in India. Fintech startups are focusing on making lending easier and technology driven. How?
Lululemon, a company globally known for its technical athletic clothes, is famous not only for its revenue generation but also for it sustainability strategy. How?
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
In just 4 years Reliance Jio has become the Indian telecom market leader due to its marketing warfare strategies. What is this strategy and how Jio used it?