The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy
The story of Vespa states the ability of the brand to churn out innovative pieces. Vespa has introduced many utilitarian models to keep pace with the changing times.
Marvel Strategy of building cinematic universe is a lesson that can help position a company, products, and services for long-term and sustainable growth.
By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level.
Southwest Airlines was founded on the notions of low cost carrier but with its unique strategy has been profitable for the last 45 years in a row.
Grassroot by Anita Dongre focuses on the ‘sustainability first’ approach by creating a circular fashion ecosystem and Impact Design approach.
Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy
No one could have thought how life would change overnight. It has been a challenging year for everyone. But we…