The first name that comes to mind as soon as we talk about jeans is Levi’s. Levi’s has created an ultracool factor for its fans through its ultracool brand strategy.
Mobile games have seen a huge surge in revenue due to Covid lockdown but what monetization strategies these free-to-use games adopt? They lead you to a pain point
IPL Marketing think tank has devised a set of marketing strategy to transform IPL into one of the most sought-after and money-spinning sports events in the world.
The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?
In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Today, with over 2200 stores worldwide, Uniqlo is well known for its simplicity and quality. So, What is the business strategy that propelled the growth of Uniqlo?
The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy
The story of Vespa states the ability of the brand to churn out innovative pieces. Vespa has introduced many utilitarian models to keep pace with the changing times.