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The business model of Grubhub works and make money through the commission from restaurants and no upfront fees, forming a key aspect of its marketing strategy.
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What drove Dettol’s success in the Indian market and gave the brand a competitive edge is its unique yet modest marketing strategy and brand identity.
The Strategy Story spoke to the Co-founder and CEO of Zypp Electric, Akash Gupta, and understood how Zypp Electric is transforming future mobility through electric fleets.
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Whatsapp launched photo status in 2017. It was hated by many. But why it was a good move that improved the way you use application today?
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What drove Dettol’s success in the Indian market and gave the brand a competitive edge is its unique yet modest marketing strategy and brand identity.
The Strategy Story spoke to the Co-founder and CEO of Zypp Electric, Akash Gupta, and understood how Zypp Electric is transforming future mobility through electric fleets.
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The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy
The story of Vespa states the ability of the brand to churn out innovative pieces. Vespa has introduced many utilitarian models to keep pace with the changing times.
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