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News & Trends
View AllUber has revolutionized the way world moves. Uber’s business model has four segments on which it works & makes money: Mobility, Delivery, Freight, and Advanced Technology.
The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?
Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely
Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors.
Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color
Uber has revolutionized the way world moves. Uber’s business model has four segments on which it works & makes money: Mobility, Delivery, Freight, and Advanced Technology.
Latest
What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy.
Dollar Shave Club built a business model by eliminating the middleman, i.e., wholesalers and distributors, to sell to the customer directly i.e. D2C