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Expedia primarily makes money from its travel products and services through different business models: merchant, agency, and advertising. Priyank Ahuja, a Product Leader & Digital Transformation Evangelist with 14 years of progressive experience in Product Management, will guide in his 1.5-hour master session on hacks to get into product management. Uber has revolutionized the way world moves. Uber’s business model has four segments on which it works & makes money: Mobility, Delivery, Freight, and Advanced Technology. Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers? Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors. Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color With almost 50% of users as premium subscribers, Spotify has right kind of targeted advertising, selling and marketing to attract millennials. How? Priyank Ahuja, a Product Leader & Digital Transformation Evangelist with 14 years of progressive experience in Product Management, will guide in his 1.5-hour master session on hacks to get into product management. Uber has revolutionized the way world moves. Uber’s business model has four segments on which it works & makes money: Mobility, Delivery, Freight, and Advanced Technology. NIO with its business model of 7 wonders seems all set to drive over the rocky terrain of rising costs of the automotive industry to be a dominant force in the world of EVs. What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy. Dollar Shave Club built a business model by eliminating the middleman, i.e., wholesalers and distributors, to sell to the customer directly i.e. D2C
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