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Yelp is not just a platform for reviews on businesses. Rather its a data-rich company with a large advertising platform. But what is Yelp’s business model and how does it make money? Indian gaming industry is booming. Women Participation is increasing. Ii is becoming a career choice for youth. Covid has accelerated growth. Strategic storytelling helps people to understand better. Through strategy storytelling framework we developed, one can be an ace storyteller Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers? As famously said Tesla and Elon Musk are not just about Electric cars. Tesla is building an entire ecosystem. But what factors are helping Tesla achieve such a feat? Yelp is not just a platform for reviews on businesses. Rather its a data-rich company with a large advertising platform. But what is Yelp’s business model and how does it make money? What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy. Dollar Shave Club built a business model by eliminating the middleman, i.e., wholesalers and distributors, to sell to the customer directly i.e. D2CNews & Trends
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