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What marketing strategy turned around the brand positioning of Ray Ban. Ray-Ban is now one of the largest eyewear selling brands in the world. Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand. Today we are all looking at the future of modern India. Read to find out how digitization will lead India to its Trillion Dollar Opportunity. With increasing awareness in consumers, sustainability has become a critical issue for the fashion industry. Few brands are leading the change Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How? From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback. Anyone can create an account to tweet their views instantly with a global reach and all this is for free. This leads us to the question What is the revenue model of Twitter?
