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Whatsapp business has come as a boon to small businesses in India especially retailers during covid-19. They can now connect with new and existing customers Despite availability of local brands and preference for “desi khaana”, what marketing strategy made kellogg’s most sought after breakfast in India? BlackRock has $7.9 trillion worth of Asset Under Management which is equal to 91 sovereign wealth funds managed. What made it unknown but a massive banker? Would you leave a comfortable life and a stellar career to start something? Read about Vivek’s journey to live the Great American Dream Data can empower business to lead the change with an example. Whirlpool with its Care Counts initiative has increased attendance with an insightuns In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How? SKF packaged the product, the technology, performance agreements, monitoring, maintenance, failure detectability, reliability services, and future upgrades into an integrated contract.
