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Technically Mcdonald’s is not a fast-food company. Mcdonald’s is a massive real estate management company with total assets of $47 Bn. What’s the strategy story? From colorful lunchboxes to storage containers, Tupperware has been ruling the middle-class kitchen for 7 decades now. Find out how? Despite availability of local brands and preference for “desi khaana”, what marketing strategy made kellogg’s most sought after breakfast in India? What is Guerrilla Marketing? How new-age marketers are using this inexpensive form of marketing strategy to send their message across? Some Examples? Would you leave a comfortable life and a stellar career to start something? Read about Vivek’s journey to live the Great American Dream Oreo is a 100 years old biscuit that is loved by people from more than 100 countries. Rich history and classic story, Oreo is a huge business for Mondelez International What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy.
