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Yahoo’s story or case study is full of strategic mistakess. From wrong to missed acqusitions, wrong CEOs, the list is endless. No matter how great the product was!! Sallyann built GLEAC to solve the problem of soft skills gap in an employee that are required for a particular job. What strategy mistakes Gleac made? Tigerair, an airline by SIA, once launched a INFREQUENT FLYER CLUB program to make customers feel smarter instead of cheap. How this strategy worked? What is a beachhead strategy? How companies like Facebook have grown using beachhead strategy? What are the advantages and how this strategy is implemented? What is a blockbuster drug? What business strategies pharmaceutical companies adopt to make a drug blockbuster? Why the Covid drug would become a blockbuster? Microsoft CEO Satya Nadella said, “You join here, not to be cool, but to make others cool.” We decode the strategy powered by this statement. How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?
