What is a beachhead strategy? How companies like Facebook have grown using beachhead strategy? What are the advantages and how this strategy is implemented?
What is a blockbuster drug? What business strategies pharmaceutical companies adopt to make a drug blockbuster? Why the Covid drug would become a blockbuster?
Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today?
Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy
Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs.