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Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did! Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India. In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How? Louis believes space should be accessible to everyone. Louis, a French space law enthusiast is making travel of personal objects to space a reality. How? There are five brand mantras and principles of brand management that make a brands so successful. This story covers some very successful brands The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand.
