Whatsapp business has come as a boon to small businesses in India especially retailers during covid-19. They can now connect with new and existing customers
Despite availability of local brands and preference for “desi khaana”, what marketing strategy made kellogg’s most sought after breakfast in India?
What is Guerrilla Marketing? How new-age marketers are using this inexpensive form of marketing strategy to send their message across? Some Examples?
BlackRock has $7.9 trillion worth of Asset Under Management which is equal to 91 sovereign wealth funds managed. What made it unknown but a massive banker?
Would you leave a comfortable life and a stellar career to start something? Read about Vivek’s journey to live the Great American Dream
Data can empower business to lead the change with an example. Whirlpool with its Care Counts initiative has increased attendance with an insightuns
In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How?
Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.