TikTok is facing legal troubles but its a story of tremendous growth with 1 billion users in just 2 years. How did TItok manage to differentiate itself among all apps?
Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India.
In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?
Louis believes space should be accessible to everyone. Louis, a French space law enthusiast is making travel of personal objects to space a reality. How?
Red Bull Marketing strategy has 2 major components: sampling to target the audience and using adventure sports as a means to communicate its brand strategy
Once looked promising, Google Plus failed miserably. Despite launching unique features like Post Ads or Circles, it could hardly compete with Facebook. What Happened?
Thums Up had been a ruler of Indian Cola Industry. From Parle to Coca-Cola, this indegineous brand has never ceased to amaze people with its marketing.
As famously said Tesla and Elon Musk are not just about Electric cars. Tesla is building an entire ecosystem. But what factors are helping Tesla achieve such a feat?
With almost 50% of users as premium subscribers, Spotify has right kind of targeted advertising, selling and marketing to attract millennials. How?