Airtel story is not just of Airtel. It is also the growth story of Indian Telecom Industry. AIrtel has always managed to win hearts of its customers with its services. How?
Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How?
Snapdeal once enjoyed the fame, glory and became the blue-eyed boy of investors was on the brink of closure. With version 2.0 it has totally changed the game.
With Covid-19 vaccines in place, we might hopefully soon be on the road to economic recovery. Countries now must commit to the Sustainable Development Goal
Once Dalda Company enjoyed the monopoly in the Vanaspathi Ghee market in India but then what happened? Why it had pivot its business to oils?
Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy.
Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How?
ESPN used Spelling Bee to grow its business and the channel transformed sports consumption. But why Spelling Bee made sense for a sports channel?
LinkedIn is not a usual startup growth story example. LinkedIn has completely revolutionized the job industry or B2B sales or professional networking