Red Bull Marketing strategy has 2 major components: sampling to target the audience and using adventure sports as a means to communicate its brand strategy
With almost 50% of users as premium subscribers, Spotify has right kind of targeted advertising, selling and marketing to attract millennials. How?
Dairy Milk has become the most loved chocolate in India with highest market share among the chocolate brands and making Mondelez the top chocolater maker in India
Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today?
Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy
Touted as the most valuable car company in the world, Tesla firmly sticks to its zero dollar marketing. Then what is Tesla’s marketing strategy?
Luxury brands compete with fashion shows and clothing lines that lose money. But where is the real revenue coming from? Read the story to find out!!
What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy?
Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How?