Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story?
We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society.
From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
What is an omnichannel marketing strategy? And how Zivame has used this strategy to enhance its customer experience and grow its business of online lingerie
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.
In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies?
The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation