Whatsapp business has come as a boon to small businesses in India especially retailers during covid-19. They can now connect with new and existing customers
Despite availability of local brands and preference for “desi khaana”, what marketing strategy made kellogg’s most sought after breakfast in India?
BlackRock has $7.9 trillion worth of Asset Under Management which is equal to 91 sovereign wealth funds managed. What made it unknown but a massive banker?
In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How?
Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.
Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How?
Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning
IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization